Yurii | ₿ CMO
Web3 Marketing Strategist & Marketing Funnel Architect
I’m an experienced marketing strategist & marketing funnel architect with 9 years of experience.
I cooperate with blockchain & cryptocurrency projects, and companies and provide business development & growth hacking strategies, integrate workflow & marketing automation, analyze and improve business models to increase the company’s revenue & ROI.
Web3 Marketing Services
Blockchain Business Development
Community Building & Growth
Web3.0 Marketing Strategies
Social Media Management (SMM)
Crypto Investments & Partnerships
PR and Press Release Campaigns
Marketing Funnel Architecture
Influencer Management & Collaboration
Web3 Companies I Worked With
Let’s talk about Blockchain & Crypto projects slightly more…
What Is Web3 Marketing and Why Do You Need One?
Web3 Marketing includes the most important principles of the Web3 ecosystem: privacy, security, and decentralization.
Traditional stuff such as Facebook pixel, Google Tag, and other tracking & remarketing tools that we get used to using in most of the cases won’t work here, because we have dApps (decentralized apps), MetaMask (decentralized crypto wallets), etc.
The most important thing is that Web3 Marketing is driven by the Community that wants to remain the Web3 principles being respected. Therefore if we want to grow the community, get funds, and increase the TVL or the number of new & active users in the system, we need to build our Web3 Marketing Strategy based on marketing principles that we have in Web3 blockchain industry.
Web2 vs Web3: What is the Difference in Marketing?
As I already mentioned above, Web3 is based on Privacy, Decentralization, Anonymity, and Security.
Web2 is based on tracking every single movement of users, collecting cookies & run retargeting campaigns through tools such as Google, Facebook, Amazon, etc. The whole marketing industry has been built based on user data.
Web3 is a game changer since people who are into crypto are driven by high interests and “Xs” profits that they can get with crypto. At the same time, these people don’t really want to disclose their name, phone number, email, or any other personal data.
Therefore we have a rational question “How to increase ROI if we can’t really specify the audience, can’t track the “Success Page” (as we usually do with Web2 marketing), can’t get the phone number or email address to send SMS or run email campaigns because people mostly are sitting on Telegram & Discord under their aliases?”. So, what should we do if we want to grow our project?
Web3 Marketing Strategies is the solution because instead of focusing on a single user data, we start being focused on the community growth technics that include Influencer Marketing, Partnership Collabs, Banner Ads on certain platforms, and many more things.
Can I Hire You For Ongoing Marketing Services?
Yes, I do work Long-term and Short-term based on the project needs & requirements.
If we are talking about business development, partnerships, marketing leadership position (such as CMO & Head of Marketing), and investments, better to agree on long-term cooperation since working together for a longer time will create more opportunities to bring more value to the project and created life-long partnership agreements, that will benefit everyone.
Short-term services are also an option if you need a quick marketing audit of your blockchain & crypto project and to create a quick solution. improve some marketing processes or integrate a better working environment (for example Project Management tools, Tracking Tools, Increase KPIs, etc).
What is the process for starting the cooperation?
Being Yurii: Story, Blog, Resources, Links
I’m Ukrainian, living in Bali.
I do marketing for quite a long time already, and I have experience working in the following niches: IT & Web Development, Aviation / Air Business, Digital Marketing, Coaching Programs &, Mentoring Programs & Online Courses, Architecture, Import/Export Business, Blockchain, Cryptocurrency, NFT & Play2Earn.
Besides the above, I am a Cybersecurity Enthusiast since I believe that this niche will have a very big demand and importance in the near future (actually it already has).
In my free time, I do trekking to volcanoes, fly my drone, enjoy free diving and run for 10-15 kilometers.
I do believe, we as humans that live in such a technocratic world, have to balance life well. Therefore I keep my life & work balance by living a digital nomad lifestyle that allows me to always travel the world, meet new people, visit great events, and conferences, and feel life to the fullest.
I hang out on social media, so, feel free to slide into my DM (always open) for a faster response on Twitter, Instagram, Facebook, and LinkedIn.
I have an easy-to-use Notion page, where I share some crypto & web3 marketing scribbles, more information about myself, and the most recent status of my activities, travels, and projects I work with. Check it out!
Get in Touch
Feel free to contact me. I’ll get back to you as soon as possible and provide a detailed answer to all your questions.